The Advantage of Graphic Design in Public Relations
Most people forget or simply don’t understand that design can make or break a PR campaign. They may put their whole concentration on the campaign than the visuals, branding, and design aspects that go with it. The goal in Public Relations is to make a brand that is visible, easily accessible for the public, and eye catching. It is about managing reputation and conveying the message to the target audience with the right design visuals though the right ad channels. All of these things go hand in hand with the design of the product or company because that is what the public will see and recognise as part of a campaign.
Consistency in branding is fundamental, because it makes it easier for the public to recognise a brand and helps them see how extensive a brand can be. When you have the same logo on every website, social media page, and advertisement, more people will see it and recognise it. It’s crucial how a company portrays itself, the more the brand is exposed, the more the public will take notice of it and remember it.
The more straightforward a company is about their goals and other important information, the more likely the public will be to trust the campaign. Accessibility like this is only possible with a strong and consistent design at its core. Have you had the experience, going on a website and whatever you do you can’t seem to find the information you are looking for? A messy or confusing website can cause the most important information to become difficult to find. It can get very frustrating, and it can turn people off a brand because it makes the brand seem less trustworthy. In PR and Communications, you want to make it as easy as possible for people to navigate the company and find what they need to know in seconds.
Design can speak lauder than words, not that words are not important, but they do have to go hand in hand together. A designer’s goal is to translate the campaign and communication strategies of the company into a beautiful system that works in all forms. Design’s purpose is to get the information across clearly and effectively, in an interesting and engaging way to draw in customers.
Therefor remember that a good PR campaign is when it’s incorporated with the right design and visuals. Take the advantage of design and make your campaign, brand or company even stronger and more memorable to the public.